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Inside look at Olive Garden’s refreshed design



Olive Garden's new Revitalia retaurant design starts with a revamped exterior displaying the new logo.

Olive Garden’s new Revitalia retaurant design starts with a revamped exterior displaying the new logo.







Anjali Fluker
Senior Staff Writer- Orlando Business Journal

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Darden Restaurants Inc. has brought its Olive Garden “reimaging” plan to Central Florida, debuting one redesigned eatery in Winter Park. And it plans to revamp a second one near Orlando Fashion Square mall.

The Orlando-based restaurant chain (NYSE: DRI) will invest up to $180 million into transforming 300 Olive Garden restaurants into its new Revitalia restaurant concept by its fiscal 2017.

Darden — one of Central Florida’s largest employers and one of just two Fortune 500 companies in Central Florida— first laid out its plans for what Olive Garden’s “brand renaissance” will entail during the firm’s fourth-quarter/fiscal-2014 conference call last month. The new design includes more natural, up-to-date elements, along with new plates, silverware, service utensils and more contemporary music, according to Gene Lee, Darden president and chief operating officer.

The company at the time had completed a prototype revamp of a store in Fort Walton Beach and since then, has rolled the design out to its eatery on U.S. Highway 17-92 in Winter Park.

Check out the slideshow to see photos of the redesign at the prototype in Fort Walton Beach.

And here’s a quick look at some other facts and figures regarding Olive Garden:

  • 75 store revamps are planned for Darden’s fiscal 2015, which started last month, ranging from $37.5 million-$45 million
  • All other restaurants — ones that were revamped into Darden’s former Tuscan Farmhouse design — will get new signage and plateware when eateries in their markets are remodeled
  • About 400 restaurants were converted to the Tuscan Farmhouse design as of fall 2012
  • Olive Garden sales accounted for $3.64 billion of Darden’s $8.8 billion in fiscal 2014 sales, or 41 percent
  • Simplified recipes and more efficient production at Olive Garden captured about $20 million in savings for Darden’s fiscal 2014

Read more of Orlando Business Journal’s continuing coverage of Darden Restaurants.

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Article source: http://www.bizjournals.com/orlando/blog/2014/07/inside-look-at-olive-garden-s-refreshed-design.html