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Article source: http://www.heraldnet.com/article/20160512/LIVING03/160519875

New environmental garden in Pompton Lakes park

A new feature of Hershfield Park is designed to provide an attractive means of remediating local stormwater runoff.

At noon on Saturday, May 21, members of the borough’s stormwater management subcommittee will have a ribbon-cutting ceremony for the new green infrastructure outdoor classroom. This outdoor classroom features a functioning rain garden with a rain barrel and riparian buffer, and a pervious concrete sidewalk. An educational sign will also be located in the center of these landscape structures explaining how they function.

Committee member Steve Grayberg said each item in the outdoor classroom functions to reduce stormwater runoff.

The riparian buffer includes plants that soak up water, and the rain barrel and rain garden demonstrate how rainwater can be saved and stored for gardening. The pervious concrete sidewalk was installed by the borough several years ago. The pavement of this sidewalk contains small holes that absorb rainwater.

The purpose of the garden classroom is to teach members of the community about things they can do to help reduce stormwater runoff. The features of the garden, Grayberg said, are all low-maintenance, simple, proven landscaping ideas that are easy and relatively inexpensive to install on any residential property.

Grayberg said utilizing these features is important in flood-prone communities like Pompton Lakes.

According to the subcommittee, an effective green infrastructure reduces the quantity of runoff in local rivers and lakes, thereby lessening its impact on flooding, as well as improves the quality of the runoff by removing contaminants and nutrients that promote unwanted vegetative growth.

Following the ribbon-cutting ceremony and the opening announcements, there will be a free workshop on rain barrel making. The workshop will start at approximately 12:30 p.m. Guests can make a rain barrel at the workshop or just watch and learn so they can create one at home. Rain barrels will be provided on a first come, first served basis, and can also be delivered to homes in the borough.

Email: scottl@northjersey.com

Article source: http://www.northjersey.com/community-news/town-government/hershfield-s-new-outdoor-classroom-teaches-methods-of-reducing-runoff-1.1577222

WeHo Celebrates Automated Garage Opening on May 24

WeHo's automated garage as viewed from Sweetzer Avenue.

WeHo’s automated garage as viewed from Sweetzer Avenue. (Photo by Jon Viscott, courtesy City of West Hollywood)

The City of West Hollywood will host a grand opening on May 24 to mark the completion of the automated garage and community plaza behind City Hall.

The celebration will take place from 5 to 8 p.m. at West Hollywood City Hall, 8300 Santa Monica Blvd. at Sweetzer. It will feature comments from members of the West Hollywood City Council at 6:15 p.m., and representatives from the design and construction firms who worked on the $18 million project will be in attendance. Refreshments will be served, and there will be a music mix by DJ Derek Monteiro.

The celebration will include hosted tours of the garage exterior with groups of event attendees entering the parking bays to view artist murals located within them. To ensure a safe environment, event parking will be available at the Kings Road parking structure, located at 8383 Santa Monica Blvd. at Kings, two blocks west of City Hall.

“We’re very excited about the completion of the Automated Garage,” said West Hollywood Mayor Lauren Meister. “The garage is located in an area of the city that has been in need of additional parking, and this garage will help to fill that need. The technology is amazing — and kind of fun, too! I drove in facing one way, but my car came out facing the other way … how does it know?!”

The automated garage, often referred to as the “robo garage,” requires a much smaller physical footprint than would a conventional parking structure with a similar capacity. The space savings nets more than 7,000 square feet for a community plaza and an entry service area that will be used for community events.

“I’m excited about the opening of our newest parking structure,” said Councilmember John Heilman. “The innovative technology allows us to provide more parking than we would get with a standard parking structure. I look forward to it being replicated elsewhere.”

The automated garage community plaza

The automated garage community plaza. (Photo by Jon Viscott courtesy of City of West Hollywood)

The city broke ground on the project in March 2014 and construction was finished this Spring. It is the first municipal project of its kind on the West Coast and it includes a 200-space parking garage that matches the height of the city’s three-story City Hall building.

There is less tailpipe pollution than a conventional garage. With no idling or circling or searches for available spots, the predicted reduction in CO2 emissions for the project is equal to taking 92 cars off of the road each year or planting 67,000 trees.

The automated garage contains four bays for entry and exit. Each bay features a hand-painted mural by artists including Art of Chase, MONCHO1929, Bronwyn Lundberg and Kim West. The garage features a large glass pane facing east toward Sweetzer Avenue where people can watch as mechanical shuttles carry vehicles in and out of bays. The window includes a fixed-art installation by renowned public artist Ned Kahn, with a grid of large clear marbles that reflect moving parts inside the garage. The structure also contains roof-mounted photovoltaic solar panels, features the use of a sustainable material made from recycled grocery bags, and uses drought-tolerant landscaping.

The community plaza, which is a park-like space with trees, built-in benches and a water feature, contains a stage for community events, concerts and readings. The plaza holds a large-scale triptych art-banner installation, which is a collaboration of artist MONCHO1929 and West Hollywood City Poet Steven Reigns.

 

A car in the automated parking garage elevator

A car in the automated parking garage elevator. (Photo by Jon Viscott courtesy of City of West Hollywood).

“It’s a clean, green, parking machine,” said Councilmember John D’Amico, “Once again, WeHo brings technology and convenience to our way of life, expanding parking options for our residents, neighborhood businesses, and City Hall visitors.”

“I heard from many residents and businesses that there was no parking in Midcity. But, demolishing existing businesses to build a parking lot wasn’t an option,” said Councilmember John Duran. “So we researched innovative ideas in European cities with limited land and realized a robotic garage without ramping would create 200 parking spaces. This perfectly complements the concept of a theater district in Midcity.”

“Once again, the Creative City takes the lead in innovation on an issue critical to everyone in West Hollywood — parking,” said Councilmember Lindsey P. Horvath. “We are thrilled to provide this much-needed resource for the benefit of all.”

The automated garage was designed by LPA, Inc., a sustainable design architecture firm, which has completed numerous award-winning public and private buildings throughout Southern California. The mechanical system that stores and retrieves vehicles was designed by Unitronics, an international leader in automated parking systems. The structure was built by T.B. Penick Sons Inc., a San Diego-based contractor that has built numerous parking structures, and private and municipal buildings around Southern California.

Specific information about the West Hollywood City Hall automated garage and community plaza project is available online. An album of downloadable photographs is posted on the City of West Hollywood’s Flickr page.

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Article source: http://www.wehoville.com/2016/05/11/weho-celebrates-automated-garage-opening-may-24/

Gardening classes, plant sales, outings, events – The Register

Saturday, May 14: Build a mason bee house, 9 a.m. to noon, Willamalane Adult Activity Center, 215 W. C St., Springfield. Simple yet effective home for pollinators. All materials included. $25 in-district; $29 out. 541-736-4444; willamalane.org

Saturday, May 14: Beginning bonsai workshop, 11 a.m., Garland Nursery, 5470 N.E. Highway 20, Corvallis. Conducted by Wee Tree; focus on indoor plants. Supplies provided; guests take home a bonsai. $45; pre-registration and payment required. 541-971-8979 or register at Garland Nursery.

Saturday, May 14: FOOD for Lane County summer plant sale benefit, 10 a.m. to 5 p.m., Youth Farm, 705 Flamingo Ave., Springfield. Large assortment of organically grown vegetable, flower and herb starts, including 70 varieties of tomatoes. Live music, tours of the farm. Free admission. 541-343-2822; foodforlanecounty.org

Saturday, May 14: Paint and plant a flower pot for mom, 11 a.m., Garland Nursery, 5470 N.E. Highway 20, Corvallis. Workshop for children on hand-painting pots and filling them with flowers. $7; registration required. 541-753-6601

Saturday, May 14: Grand opening, ToolBox Project’s new tool library, 1 p.m. to 4 p.m., 22nd Avenue and Adams Street, Eugene. Tours of tool library; games; music; kids’ activities; food and beverages. Talks by Eugene Mayor Kitty Piercy, other community leaders and volunteers. Newly built library offers low-cost access to building repair and garden tools; sits on land donated by the Friendly Street Church of God. Sponsors include CodeChops, Alden’s Organic Ice Cream, and Down to Earth Home, Garden Gifts. eugenetoolboxproject.org

Saturday, May 14: Cheese making, 2 p.m. to 4 p.m., Amazon Community Center, 2700 Hilyard St., Eugene. Kevin Prier of Suburban Homecraft in Eugene shows how to prepare fresh hard cheese and ricotta; learn hard and soft cheese cultures and processes. Class also covers yogurt and kefir. $18, 541-682-5333; suburbanhomecraft.com/classes

Sunday, May 15: Wildflower Festival, 10 a.m. to 5 p.m., Mount Pisgah Arboretum, 34901 Frank Parrish Road, Eugene. Hundreds of local wildflower species on display. Live music, nature walks, plant sale, food booths, local arts and craft vendors. Suggested donation $8; free for Arboretum members. 541-747-1504; mountpisgaharboretum.org

Sunday, May 15: Friends of Hendricks Park tour, 1 p.m., Hendricks Park, Eugene. Jack Olsen leads rhododendron tour. $3 donation; meet at picnic shelter. 541-343-3452

Monday, May 16: “Creating Green and Resilient Homes, Neighborhoods, Economy and Culture,” continuing series, 7 p.m., River Road Annex, 1055 River Road, Eugene. Presentation includes historic photos of River Road neighborhood and overview of events, such as permaculture and bike tours. Online: suburbanpermaculture.org/presentations—green-and-resilient.html

Monday, May 16 through Saturday, May 21: Soap making. Help make a batch of soap and take home a bar. Class by Kevin Prier of Suburban Homecraft covers bar and laundry soap. Class dates, times and places: Monday, May 16, 6:45 p.m. to 8:45 p.m., Campbell Community Center, 155 High St., Eugene, 541-682-6392; Wednesday, May 18, 7 p.m. to 9 p.m., River Road Park and Recreation, 1400 Lake Drive, Eugene, 541-688-4052; Saturday, May 21, 2 p.m. to 4 p.m., Amazon Community Center, 2700 Hilyard St., Eugene, 541-682-5333. suburbanhomecraft.com/classes

Tuesday, May 17: Siuslaw Chapter of the American Rhododendron Society, 6:30 p.m., Presbyterian Church of the Siuslaw, 3996 Highway 101, Florence. Annual auction of special and unusual azaleas, rhododendrons and companion plants. Public invited. 541-997-3082; siuslawars.org

Tuesday, May 17: Twelve steps to sustainable gardening, 7 p.m., OSU Extension office, 996 Jefferson St., Eugene. Master Gardeners suggest sustainable/green/ecological landscape practices for home gardeners. Improve soil, reduce erosion, use fewer pesticides, garden for wildlife, water efficiently. Free; donations welcome. 541-344-5859; email to linda.renslow@oregonstate.edu

Thursday, May 19: Florence Herb Enthusiasts, 11 a.m., First Lutheran Church, 2100 Spruce St., Florence. Presentation by Kermit Houghtaling, a local horticulturist and Laurel Bay Gardens employee, on how to make a fairy garden. Supplies for purchase; raffle of fairy garden; refreshments. First meeting free; annual dues $10. florenceherbenthusiasts@gmail.com

Thursday, May 19 and Thursday, May 26: Declutter and organize home, 6 p.m. to 8 p.m., Willamalane Adult Activity Center, 215 W. C St., Springfield. Plan of action for making house easier to maintain. $22 in-distrct; $28 out. 541-736-4444; willamalane.org

Saturday, May 21: Butterflies and dragonflies walk for kids and families, 1 p.m.to 3 p.m., Mount Pisgah Arboretum, 34901 Frank Parrish Road near Eugene. Nature guide Dave Hagen leads a gentle trek through meadows. Nets and bug boxes provided. Meet at Visitor Center. $8 per family; $5 individual; free for members. 541-747-1504; mountpisgaharboretum.org

Saturday, May 21: Dahlia tuber sale, 10 a.m. to 4 p.m., Key Bank on River Road (next to Bi-Mart), Eugene. Hundreds of dahlia forms, colors and sizes sold by Lane County Dahlia Society. 541-954-9694 or 541-337-0528

Saturday and Sunday, May 21-22: May Rhododendron Festival Flower Show and Plant Sale, Florence Events Center, 715 Quince St., Florence: Hours: 1 p.m. to 5 p.m. Saturday; 10 a.m. to 5 p.m. Sunday. Leaf display; art by schoolchildren. Submit homegrown trusses for judging on Saturday from 7 a.m. to 9 a.m. Experts on hand to answer questions. 541-997-1994; email to rhodies@charter.net

Sunday, May 22: Birding walk, 8 a.m. to 10:30 a.m., Mount Pisgah Arboretum, 34901 Frank Parrish Road near Eugene. Chris Roth and Julia Siporin identify vocalizations, habitats, behavior clues. Bring binoculars. Option to continue walk until noon. Meet at Visitor Center. $5; free for members. 541-747-1504; mountpisgaharboretum.org

Monday, May 23 through Saturday, May 28: Food preservation basics. Kevin Prier of Suburban Homecraft covers proper canning, blanching and freezing and drying of herbs, fruits and vegetables. $18. Class dates, times and places: Monday, May 23, 6:45 p.m. to 8:45 p.m., Campbell Community Center, 155 High St., Eugene, 541-682-6392; Wednesday, May 25, 7 p.m. to 9 p.m., River Road Park and Recreation, 1400 Lake Drive, Eugene, 541-688-4052; Saturday, May 28, 2 p.m. to 4 p.m., Amazon Community Center, 2700 Hilyard St., Eugene, 541-682-5333; suburbanhomecraft.com/classes

Wednesday, May 25: Japanese Art of Notan, 1 p.m. to 3 p.m., Willamalane Adult Activity Center, 215 W. C St., Springfield. “Light-dark” design element using papers to create a three-dimensional appearance. $16 in-district; $20 out. 541-736-4444; willamalane.org

Saturday, May 28: Reptiles and amphibians walk, 1 p.m. to 3 p.m., Mount Pisgah Arboretum, 34901 Frank Parrish Road near Eugene. Local biologist and author Tom Titus identifies reptiles and amphibians on trek through forest and oak savannah to riparian areas. Ages 8 and up. Meet at Visitor Center. $5; free for members. 541-747-1504; mountpisgaharboretum.org

Wednesday, June 1: Chalk painting techniques for spring flower pot, 6 p.m. to 7:30 p.m., Willamalane Adult Activity Center, 215 W. C St., Springfield. Learn process, apply skill to other home projects. $24 in-district;/$28 out. 541-736-4444; willamalane.org

Thursday, June 2: Intro to urban homesteading, 6:30 p.m. to 7:30 p.m., Willamalane Adult Activity Center, 215 W. C St., Springfield. Kevin Prier of Suburban Homecraft presents a variety of sustainable living skills, such as soap and cheese making, brewing kombucha, fruit grafting and garden planning. Free, 541-736-4444; suburbanhomecraft.com/classes

Saturday, June 4: Seal Rock Garden Club Annual Plant and Flower Sale, 9 a.m. to 3 p.m., 10377 N.W. Rand St., Seal Rock (near Waldport; east side of Hwy. 101 by the Seal Rock Fire Dept). Wide selection of plants, flowers and trees suited to coastal climate. Floral arrangements; questions and answers by experts. See sealrockgardenclub.com for map and more information.

Saturday, June 4: Edible landscaping and foraging, 2 p.m. to 4 p.m., 871 Greg Way, Eugene. Amazon Community Center class offered off-site by Kevin Prier of Suburban Homecraft. Edible and medicinal ornamentals, edible garden weeds, native wild foraging plants. $18. 541-682-5333; suburbanhomecraft.com/classes

Sunday, June 5: Tour of Hendricks Park, 7 a.m., Hendricks Park, Eugene. Birding foray by Mieko Aoki. Meet at picnic shelter; $3 donation. Friends of Hendricks Park; 541-343-3452

Sunday, June 5: Edible landscaping and foraging, 2 p.m. to 4 p.m., 871 Greg Way, Eugene. River Road Park and Recreation class offered off-site. Edible and medicinal ornamentals, edible garden weeds, native wild foraging plants. $18. 541-688-4052; suburbanhomecraft.com/classes

Thursday, June 9: Cheese making, 6:30 p.m. to 7:30 p.m., Willamalane Adult Activity Center, 215 W. C St., Springfield. Kevin Prier of Suburban Homecraft shows how to prepare fresh hard cheese and ricotta; learn hard and soft cheese cultures and processes. Class also covers yogurt and kefir. $18. 541-736-4444; suburbanhomecraft.com/classes

Saturday, June 11: Backyard butchering: raising and processing meat chickens at home, 11 a.m. to 4 p.m. (location provided with reservation). Workshop by Kevin Prier of Suburban Homecraft includes discussion of meat breeds, supplies, sources and processing techniques. Very limited space; $40. 541-654-4657; suburbanhomecraft.com/classes

Sunday, June 12: Music in the Garden tour, 10 a.m. to 4 p.m., six private gardens in Eugene and Coburg. Story, Page 6. 541-228-1805; eugenesymphonyguild.org

Send calendar items for the June 16 issue to Home Garden Monthly, The Register-Guard, 3500 Chad Drive, Eugene, OR 97408, or email hg@registerguard.com. Deadline is 5:30 p.m. on Monday, June 6.

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Article source: http://registerguard.com/rg/life/homeandgarden/34232354-72/gardening-classes-plant-sales-outings-events.html.csp

Late spring garden symphony – The Register

Live orchestral music will be at all garden stops during the “Music in the Garden” tour by the Eugene Symphony Guild Sunday, June 12 in Eugene and Coburg. But it’s a symphony of creative and dutiful gardening that will appeal most to guests on the 19th-annual self-guided circuit.

“The gardens always reflect the personality of the gardeners,” says Nancy Holloman, one of the tour’s organizers.

Showy trees, flower arbors, ponds and streams, shaded understories, brilliant blooms abuzz with bees and hummingbirds, roses and rhodies — the tour is a big photo op for gardening ideas.

“All of the gardens are level, so there’s no billy-goat trails for people to navigate,” Holloman says.

“All kinds of garden art,” from watercolor paintings to copper works, will be displayed by vendors, she adds. Guests will find complimentary cookies at three stops. Each garden also will have drinking water, but no bathrooms.

Tickets are $15 if purchased in advance, or $18 on tour day (see sidebar). Tour hours are 10 a.m. to 4 p.m. All proceeds support the Eugene Symphony.

Two gardens are in Coburg, four in Eugene. They all range in style:

Liz and Scott Ness garden, 1420 Piper Lane, Eugene. Enter through a white picket fence next to the couple’s updated farmhouse, which was part of the original Cal Young farm. Bordering the expansive lawn are ferns, hostas, crocosmia, a Florida dogwood tree and the garden’s focal point, a Lebanon cedar tree more than 100 years old. Other garden realms include Japanese maples and more ornamental trees, shade plants, giant hostas, an arbor covered with wisteria and stream flowing into a pondless reservoir. Serenades by musicians; plant sale.

Kevin and Diane Lamb garden, 2461 Pioneer Pike, Eugene. Large, corner-lot plantings include vintage birch, Douglas fir and flowering cherry trees. The hedged front yard harbors many perennials and shrubs; other landscaping features Japanese maples and katsura, more than 60 rhodies and azaleas, and flowers planted for fragrance and beauty. Clematis, hydrangea and ‘Joseph’s Coat’ rose drape a gate; Montana flagstone path leads to backyard. Garden also has a water feature and “dining options” for songbirds.

Tori and Mike Waples garden, 307 Palomino Drive, Eugene. Rhodies and azaleas in dazzling colors into late spring help make this a literally storied garden. Previous owners first planted the yard in 1958, and in 1988 it was featured in Sunset magazine for “an extraordinary number of plants in an ordinary-size space.” Today’s garden preserves that “feast of colors,” as the Wapleses say, beneath canopies of trees such as maples, dogwoods and a moss-covered, non-fruiting cherry. At ground level are evergreen shrubs, ferns, hellebores, hostas and other perennials. A covered porch extends into the garden.

Julie and Don Gott garden, 1277 Regency Drive, Eugene. English garden features perennials, annuals, shrubs and more than 70 rose varieties. On a fence, climbing roses attract bees, butterflies and hummingbirds; fruits include raspberries and blueberries. Garden art includes bonded dishes by the homeowner; some pieces will be for sale to benefit the Eugene Symphony Guild.

Jim and Dyane Malmgren garden, 32664 E. Locust St., Coburg. Behind the house, a “secret garden” invites rest with rosebushes, climbing roses on a gated arbor, water fountain, a colorful variety of blooming flowers, berries and fruit trees. Traverse the garden on a brick walk, which also passes boxwoods, hydrangeas, a pink dogwood, ornamental grasses for texture, and fragrant iris, wisteria, bleeding heart and cat mint.

Caryn and Bill Ledford garden, 32443 Coburg Bottom Loop Road, Coburg. Various garden realms on this sprawling country property testify to years of hard work by the couple, most obviously in their perennial gardens below a canopy of large pin oaks. A bird sanctuary includes space for lunch; a “forget-me-not” cottage stirs childhood memories. Next to the garden’s fire-pit retreat, bordered by vivid flowers come summer, is a tiny fairy garden. On tour day, the home’s spacious lawn will include a Victorian picnic in “Downtown Abby” style; a formal rose garden honors memories of Caryn’s father.

Home Garden Monthly editor Kelly Fenley can be contacted at hg@registerguard.com.

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Harrods grows awareness for conceptual garden through month-long floral celebration

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Image from Harrods' Whatever the Weather campaign

Image from Harrods’ “Whatever the Weather” campaign

Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical takeover.

“Whatever the Weather,” running through the month of May, includes activities and services in-store and across London along with digital content tackling the topic of flowers. Through this campaign, Harrods has turned what could have been a limited-time affair into a point of engagement for all of its shoppers.

“Harrods’ timing works great because it gets the halo effect from the flower show,” said Gustavo Gomez, director of research and methodology at Envirosell, New York.

“The Chelsea Flower Show is probably the most famous flower show in the world,” he said. “Harrods will also benefit from all the media coverage not only domestically but internationally where all luxury brands are looking to grow their name and status.

“Also as we all are eager for a beautiful spring, Harrods can be associated with the renewal that spring brings.  That unconscious connection is powerful with consumers.”

Mr. Gomez is not affiliated with Harrods, but agreed to comment as an industry expert.

Harrods did not respond before press deadline.

Green thumb
Harrods is partnering with garden designer Diarmuid Gavin on a display for the RHS Chelsea Flower Show running May 24-28. The Harrods British Eccentrics Garden pays homage to cartoonist and illustrator William Heath Robinson, with a quirky take on the traditional English garden complete with a sense of humor and eccentricities.

Ahead of its premiere, consumers can explore a rendering of the garden on Harrods’ Web site. Here they can also learn more about Mr. Gavin’s work and his collaboration with the retailer through a short video.

Harrods Whatever the Weather campaign page
Screenshot of Harrods’ Whatever the Weather campaign page

“The Chelsea Flower Show elevates interest,” said Chris Ramey, president of Affluent Insights, Miami, FL. “Harrods is tapping into the psyche of springtime in England.

“This is not a new relationship for Harrods,” he said. “They’re expanding after last years success.

“The most successful partnerships transcend product and touch the heart. Flowers, gardens and landscaping evoke a visceral reaction after a long winter.”

Outside of the flower show, Harrods is teaming with the award winning Mr. Gavin on a bespoke service for landscaping and garden design. An ambassador for the Prince’s foundation for Building Community, Mr. Gavin is also an author.

Letting consumers explore the world of Mr. Heath Robinson, an exhibit curated by the illustrator’s namesake trust will take place at The Georgian on Harrods’ fourth Floor from May 4-29.

Continuing the theme, Harrods is also offering consumers an opportunity to take part in a Floral Afternoon Tea complete with blossom-inspired cakes and treats invented by the store’s in-house chefs. These sweets, including jasmine and orange chocolate mousse and lavender and peach macarons, will be on the tea menu at The Conservatory at The Georgian, or consumers can take home the patisserie items from its food halls throughout May.

Join @moysesstevens in-store to discover how to create the perfect ‘British Flower Bouquet’ from 25th-27th of May and enjoy Afternoon Tea in The Conservatory. For further information please contact therestaurants@harrods.com. #HarrodsGarden #WhateverTheWeather ??

A photo posted by Harrods (@harrods) on May 7, 2016 at 9:58am PDT

Later in the month, those who book the Harrods Floral Afternoon Tea will be able to hear from experts including Mr. Gavin, Helen Dillon and Mark Gregory during a series of Gardening Talks. These speakers will give additional insights into the planning and execution of the British Eccentrics Garden.

There will also be workshops on creating the perfect British floral bouquet, letting consumers get hands-on.

Harrods is also spotlighting floral-themed merchandise, including specially created umbrellas to ward off the infamously unpredictable London weather. On social media, the brand is sharing ideas such as a Victoria Beckham floral clutch or warm weather-approved cosmetics with the hashtag #HarrodsGarden.

“I am always impressed with Harrods’ use of social media,” said Dave Rodgerson, a retail business development executive at Microsoft Canada, Toronto. “They certainly understand the importance of using that to relate to their audience.

“They have more than 860,000 followers on their Instagram, which is very impressive,” he said. “Compared to many retailers, they have a very good sense of how to curate the content and keep that audience engaged.

“Successful omnichannel retailers like Harrods understand that the best promotions are those that blur the line between the online and the physical experience. Bridging those two worlds makes Harrods’ messaging and the experience all that much more compelling.”

This content continues in Harrods’ magazine, which profiles Mr. Gavin and delves into the floral theme in an editorial photo shoot of fashions from Michael Kors and Dolce Gabbana.

Harrods Whatever the Weather editorial
Image from Harrods’ Whatever the Weather editorial

“Social media is key to reach the younger audiences and the connected audiences,” Mr. Gomez said. “Using the hashtag #HarrodsGarden is a step in the right direction. Unfortunately it seems Harrods is not going full throttle with social media or the garden campaign.

“There is no mention of it on their Web site’s main landing page,” he said. “They do invite social media followers to post pictures using the hashtag, but it is deep in the Instagram post and not on the Harrods profile page.

“If Instagram is their main vehicle for it then they need to step up engagement and integration to the main site a little more. There is no Instagram icon on the main Web site to follow them. They seem to be doing a better job in the other social media sites like Twitter Facebook and YouTube.”

Creative concept
Harrods exhibited at the Chelsea Flower Show for the first time last year with a conceptual garden created in partnership with designer Sheena Seeks. Through the medium of flowers, Harrods celebrated perfume’s collision of nature and science.

One side of the garden featured flowers housed in oversize scientific beakers and test tubes, representing the 19th century technique of enfleurage, in which flowers’ scents were captured in wax. The adjacent side showed the flowers reappearing and emerging as paper blossoms (see story).

As flowers are a frequent ingredient in beauty products, garden themes lend themselves to cosmetic campaigns.

For instance, department store chain Saks Fifth Avenue is hosting a botanical beauty blowout in its flagship store to usher in spring.

Establishing a tradition, the retailer’s Glam Gardens campaign is back for the second year, this time playing off the theme of “The Secret Garden.” Presented by Mastercard, the multichannel effort will see the launch of a dedicated magalog, store window displays and a special high tea (see story).

“[Harrods] have been involved in the Chelsea Flower show for several years now and count on that as an event upon which they can create their own messaging,” Mr. Rodgerson said. “It’s become very successful, because the flower show itself has a huge following, and that offers them more traction that they could achieve building their own promotion.

“The context of the flower show is such a natural connection for a retailer with a strong presence in fashion,” he said. “It’s all about color, sound, texture and a visceral experience.

“It’s so real, and that complements the fashion and fragrance message that Harrods is connecting to this promotion. It becomes a very compelling message.”

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Rose Gardening Tips at Russel’s This Sunday

WAYLAND, MA – head over to Russel’s Garden Center at 397 Boston Post Road on Sunday, May 15 from 10 a.m to 2 p.m. to get some tips on how to garden roses.

Teresa Mosher, President of the New England Rose Society, will be at Russell’s Garden Center along with other members of the society to help gardeners choose roses for their home gardens and discuss how to best care for them.

Teresa will also be doing a book signing of her book “A Year in My Rose Garden,” which will also be available for purchase.




Article source: http://patch.com/massachusetts/wayland/rose-gardening-tips-russels-sunday-0

Monthly gardening tips


Posted May. 11, 2016 at 2:01 AM


Wayne, N.Y.

Article source: http://www.waynepost.com/article/20160511/NEWS/160519974

Tips to get your fairy garden up and running – Delta

Gardening can be an enjoyable activity for adults and children alike.

Gardening encourages creative thinking and can make for an eco-friendly activity as well.

Adding a touch of whimsy to gardening can make it that much more attractive to children.

Perhaps that is why fairy gardens have become so popular among youngsters. Fairy gardens can be designed in outdoor gardens or in containers that children can nurse and enjoy indoors.

Here are six steps to get your fairy garden up and running: 1. Choose your container or location. Decide where to place the fairy garden. Hollowed-out tree stumps are both contained and outdoors, and kids may feel like the fairies inhabited this neglected area of the yard and made it their own. Otherwise, use containers

you already have, such as old pots, hanging baskets, picnic baskets or cookie tins.

2. Choose a theme. Fairy houses can take on any theme their creators prefer. Themes help children decide what to include in their gardens. For example, a seaside retreat may work well with little reclining chairs, sea grasses and succulents. You can then complete the theme by adding some seashells and coloured stones.

3. Draw up your design. Before securing anything in the container or digging into your garden bed, sketch out a garden design. This gives you an idea of how the finished product will look. Even before planting, gently place plants and other components in their spots and move them around accordingly until you find the desired look.

4. Include similarneeds

plants. Mixing plants that have different requirements can make it challenging to care for the fairy garden, so select plants that require similar levels of sunlight, prefer similar soil conditions and require roughly the same amount of watering. Herbs are a smart choice because they stay small and are easily maintained.

5. Don’t forget a fairy dwelling. You will need to add a house for the fairies to inhabit. Small bird houses can work, but you also can consider old teapots, bird-nesting boxes or even homemade houses assembled out of bark and twigs. Use your imagination and the garden will take on a life of its own.

6. Invite the fairies.

Children can invite fairies to take up residence (fairies often show up at night and tend to remain unseen), or children can create their own fairies using craft materials.

© 2016 Delta Optimist

Article source: http://www.delta-optimist.com/tips-to-get-your-fairy-garden-up-and-running-1.2251690

Chance to get garden tips from Midhurst in Bloom winner


The winner of Midhurst in Bloom’s 2015 competition is offering a one-off chance to view her garden and get some ideas for this year’s contest

Alison Procter is opening her Goldneys Garden in Park Crescent on Saturday June 4 between 10am-5pm in aid of the charity, Frontline Debt Advice.

The South Downs Ukulele Orchestra will be performing between 2-4pm. Garden designer Belinda Goldsmith will also be on hand to answer any plant or design questions, and international artist Alison Crowther, will be visiting with some of her oak sculptures. Plant health expert Neil Procter will also be to advise on root health and the benefits of soil bacteria and beneficial insects and there will be plants for sale too.

Alison said she had chosen Frontline as it did not get grants and financial support, but was meeting an increasing need. “The majority of the cases helped by Frontline are just normal people doing their best to live life, but have undergone some form of trauma.  The main culprits are ill heath, death of a loved one, loss of a job and divorce- things that can happen to anyone of us. If left unresolved, debts can mount up and worry and anxiety step in.  Many of the clients have sunk into depression and even contemplated suicide.”  

Get your Midhurst and Petworth Observer newspaper for just 38p per week for a year!

Your Midhurst and Petworth Observer newspaper costs £1.05 each week – BUT if you buy a year’s subscription before June 4, 2016, you can enjoy a massive saving which works out at just 38p an edition.

Subscribe and read your favourite weekly, the Chichester, or Bognor Regis, or Midhurst Petworth Observer, for 12 months for a one off advance payment of £19.76 – that works out at just 38p a copy for an entire year!

And as a valued subscriber you’ll continue to receive a 20% discount even after the initial 12 month offer has ended.

Once you’ve subscribed we’ll send you dated coupons to use instead of cash when paying for your Observer.

To take advantage of this fantastic offer simply click here and enter the offer code – 277PA-CMO.

Hurry though as offer ends on June 4, 2016.

Article source: http://www.midhurstandpetworth.co.uk/news/local/chance-to-get-garden-tips-from-midhurst-in-bloom-winner-1-7377020